Before going out alone in 2008, the original text has been working in the studio for nearly 10 years. At that time, he took pictures of the portraits and family portraits in the store, and then washed the photos out in the darkroom. Ten years later, the industry moved from film to digital. He finally got rid of his fixed photo career in the photo studio. He opened his own studio and started looking for a job outside. He started his own freedom. Career career.
From a global perspective, photographers are a typical freelancer. According to LinkedIn China’s 2015 statistics, among all users marked with the title of “freelancer”, photographers, designers, independent translators, etc. People account for the most. Generally speaking, the source of income for freelance photographers is connections and relationships. The original civilization had its own studio in Beijing. After taking some customers in the early stage, because of the good reputation, one introduced one and slowly accumulated its own customer base.
At the practical level, photographers are faced with a more inefficient process. In addition to taking the camera out, the trickier job for photographers is to go back to the computer to post-process the photo or video. “On one occasion, I was very busy after I finished shooting. I couldn’t do it for a long time in half a month, and I didn’t have time to carefully select photos.” The original said. Even after the photo was sent to the customer, in order to facilitate management, in order to prepare the customer for a few days ago, he also bought dozens of 4T mobile hard drives. These complicated things have greatly affected the efficiency of his work.
These troubled original texts are also the industry problems that Cao Yumin wants to solve. Before 2011, Cao Yumin was a senior executive of a multinational company. After returning to China, because her children wanted to take photos, it was a coincidence that she also entered the photography industry and set up her own studio. When she really came in, she discovered many problems in the photography industry. “It’s not as efficient as we think, and it’s not as beautiful as the photos. I will find that photographers are living very painful, and customers and other photos are so painful, so I want to be able to try to solve them. problem.”
In 2013, coincided with the rise of cloud computing technology, Cao Yumin’s husband is also a practitioner in the field of cloud computing. They found that it seems that cloud computing can be used to try to solve the problems at both ends of supply and demand. So they developed a system. After the photographer took the photos, they didn’t have to deal with them later. They could upload the photos to the cloud platform, and the later retouchers helped them to retouch the map. After the repair, the images were immediately available on the cloud platform. Update, customers can also directly view and select, the whole process can be completed in a few minutes, which is equivalent to watching real-time live pictures.
In 2015, they began to promote the system to the public, and also developed specialized intelligent hardware, and joined the function of scheduled shooting to help photographers and customers dock. From placing an order to taking an order to shooting and retouching, the entire process can be done on this platform called VPhoto.
The original civilization has benefited a lot from such services. He gave me an example. In September last year, he followed a team led by the Inner Mongolia Women’s Federation to participate in the cultural activities of Inner Mongolia costumes in the Louvre in Paris. As a multinational project with a 7-hour time difference, if it is in the traditional way, hundreds of photos taken by him will be sent back to China for a day or two, and only two or three photos will be sent to the media to know him. There are even fewer people who are photographers.
But that time they used the function of live video. The colleagues of the Inner Mongolia Women’s Federation sent relevant information to their public number at that time. The person who received the information can scan the QR code to watch the real-time live video of Paris, only three minutes apart. After the forwarding of the circle of friends, the reading of the live album reached hundreds of thousands of times, and the contact information was written at the top of the album. Although the total compensation for that project is 3,800 yuan, the communication effect brought to him is a hundred times more.
Can complete this transformation, in addition to the technology of the cloud platform, but also because there are those retouchers hidden behind the screen. “The world’s retouchers can work on our platform while wearing pajamas at home.” Cao Yumin said to me, “As far as I know, we have several retouchers who rented a villa in Songjiang, one room for one person. You don’t have to squeeze the subway every day, earning 134,000 yuan a month.” Before that, they all lived in studios or companies like the original text 10 years ago. They have stable work units and are fixed every day. Time goes to work, and income is not as high as it is now.
Now, even without the accumulation of contacts like the original text, they have the conditions to be able to break away from the fixed organization, and not to eat up and not to go down. In the study of the School of Economics of Nankai University, they found that due to the existence of such an information platform, the necessity of fixed workplace and working hours is being profoundly changed, and a large number of Internet companies have begun to use traditional “enterprises”. The organizational form of “employees” has been separated from the “platform-individual” model. Due to the higher work flexibility, the laborers began to have a large number of part-time and freelance groups, and the enterprises appeared more as mediators of information connections and rulers of trading rules. The phenomenon of “zero-employed work” is not uncommon.
The charm of “zero work”
“Working with odd jobs” is naturally a popular saying. In related research, a concept has emerged in these years – the Gig Economy. According to the McKinsey research institute, the odd-sector economy is an economic sector consisting of a small number of freelancers who use websites or applications to sign contracts online. The data also shows that the proportion of workers in the labor force has increased from 10% in 2005 to 16% in 2015.
From the literal meaning, the illustrator Wang Yunfei is more in line with the “zero work” status than the original text. He is now a partner in a startup company, and his daily job is to work in his own company; but in the evening, he will become the cool V of the popular Chinese interactive design platform ZCOOL.
After returning home every night, he will open his personal mailbox and view dozens of private messages, a large part of which is to seek cooperation. He will pick up a response that is worth knowing in detail, then turn on the computer, take out the hand-painted board, and start working on the previous cooperation order. Every month, he will take two or three such cooperations, and in addition to getting an extra income, he can continue to gain popularity in the illustrator circle. For him, this 8 to 2 work energy distribution will not affect the job, but also develop his creative career, but also opened up a new career path.
From the time he went to school at the Central Academy of Fine Arts, Wang Yunfei, who was active in his mind, registered on various art design platforms and uploaded his slightly immature works to the platform. In order to maximize exposure, he even registered some photography-based platforms. Slowly accumulating excellent works, he won the title of “Recommended Designer” in 2011, which helped him gradually acquire his fans and supporters, laying the foundation for attracting more job opportunities.
The work has been seen more and more people are slowly starting to cooperate with him. At the beginning, it was a small-scale manufacturer’s cooperation, but he was not in a hurry. After starting his business in 2014, most of his daily energy was spent on the company’s affairs, and he only used it at night to do odd jobs. In 2016, Station Cool went online to the art education platform station. Because he has accumulated a lot of popularity in the station, Wang Yunfei became the second batch of lecturers invited to start classes. After a careful preparation for a week, his “Wang Yunfei Learning Coil Illustrator” course was recorded and sold, and sold more than 700 copies at the price of 98 yuan. After hitting iron, he soon launched a zero-based painting course, which sold more than 2,000 copies.
When the popularity is getting higher and higher, the scented business machine is coming. In January 2018, Hewlett-Packard held the HP Workstation Annual Summit in Beijing. Wang Yunfei, as a cool artist representative of the partner, painted an illustration on the spot with HP’s master product. Subsequently, he also took over the design cooperation with Lenovo and Volkswagen. In order to prove that these are not short-lived, he also opened the mobile phone to show Tmall’s private letter to find him in “Double 11″.
Recalling that when he first entered the business 10 years ago, Wang Yunfei found that they have more choices now. At that time, graduates like them could only work in publishing houses or magazines, otherwise they would only be able to change careers. Now, while working in contact with the small cooperation, he participates in the big design competitions, joint creative activities and other activities with the platform. While still playing live lessons, he is doing three odd jobs at the same time. He told me that what he wants to do in recent years is to continuously accumulate his own cooperation case. “In the past, it may have been some local small brands. In the past two years, I have been working with some big brands to replace the previous small brands. Drop it.” This was something he didn’t dare to think about 10 years ago.
Liang Yaoming, the founder and CEO of Station Cool, wants to emphasize on this magazine that the value provided by Station Cool is to build a design and creative platform to help creators realize the commercial realization of creative works, thus making the design more valuable. In addition to the strong personal abilities of the designers themselves, if there is no platform to stand on the platform, as an independent artist, it is difficult for them to receive such a large-scale cooperation project, and it is difficult to have an identity certification. It is because of the two labels that are ‘Station Cool Recommended Designer’ and ‘Standard High Master Instructor’, which gives him a good industry endorsement. He can also get more shows through the opportunities provided by Station Cool.” As an outstanding designer who participated in every branch product in their entire ecosystem, Wang Yunfei always pioneered a new business direction. Wang Yunfei was always at the forefront of the cooperation list.
Relying on the relationship between “friends” and “stage” in Wang Yunfei’s mouth, both enterprises and individuals have achieved tremendous growth and benefits around the “zero jobs” model.
The original civilization felt that at least in the next few years, their own mode of doing so could have good development opportunities. “You think I have been using live pictures since 2016. It’s almost three years. There are still a lot of people who don’t know about this service model, or waiting for the company to send him a job, and we have developed to another one. The stage is up, so this market is still quite big.”
“In fact, if I have time, the platform will give me almost all the work, but it always conflicts with my own customers.” But even his own customers asked him to use the live video service. No one cares about the one or two thousand dollars that are expensive. At first glance, he simply paid an annual fee on VPhoto, which is much more cost-effective than each one. By 2018, he had done more than 400 single-handed operations throughout the year; in contrast, before using the live video service, his order volume for up to one year was about 100.
His own company has only two full-time employees, but there are nearly 100 part-time employees. Whenever there is an order, it is like making a movie. He will make up a working group temporarily and leave when he finishes. “It doesn’t have to be attached to a unit at all.”
This view also seems to be proved by the research. In Deloitte’s 2016 Global Human Capital Trends Report, they found that 51% of executives plan to increase or substantially increase the number of temporary employees over the next three to five years, with only 16% of executives hoping. Reduce the number of temporary employees. At that time, they used Airbnb and Uber as examples to attribute the reasons to the cost and the availability of talent. Two years later, in the 2018 report, 23% of respondents said that there are a large number of freelancers in their workforce, and 13% said they have a lot of odd jobs.
Deloitte also concluded: “Traditional employment relationships are being replaced by a multi-disciplinary ecosystem that is emerging. Companies must understand how to attract and build good relationships with all types of workers. After all, workers in this ecosystem do not traditionally think The employment relationship is like this.”
In the interview, the original text and Wang Yunfei, who benefited from the zero-work economy, emphasized that individuals should use the power of the organization to enlarge themselves. Wang Yunfei’s advice to his young designers now is “can’t just paint.” He told me: “You will find that it’s useless to paint, you have to master more things. In this society, you must have a sense of marketing.” To some extent, Wang Yunfei has broadened his career development because he successfully marketed himself on the platform of the largest designer interaction platform in China. New path.
And this is also the summary of the original text. He told me: “I now realize that we must use time-sensitive word of mouth to do marketing, in this way to maximize their value.” He has now used the live mode of the picture by default, sometimes When I met a customer who had never used the related service, I felt that it was expensive and I didn’t want to use it. At this time, he simply gave a picture-lived service to the loss. After the delivery, some customers used it once and became addicted. He said that next time. You still give me this!”
Cao Yumin, who built the platform in one hand, explained his ideas with the proverb of “giving people a fish, not as a person to fish.” She felt that simply providing the photographer with a customer only gave him a fish; And the platform is to give them greater empowerment, it depends on how the photographer himself uses these abilities. “The income of many of our photographers has doubled since I came here. After the settlement last year, there should be more than one million.”
Of course, as the Financial Times columnist Tim Harford said, for optimists, these odd jobs mean slaves who can say no to the boss, choose freedom, not to pay; for pessimists, these It is an unstable way of making a living without any old-age or medical insurance.
Wang Yunfei revealed to us that even in the design of such a relatively free industry, 100% of freelancers are not particularly large. “There is still a long-lasting project,” he said. “Maybe you feel nothing when you are young, but if you become a family, you will find that being a freelancer is also very unstable, unless you are freelance. Has developed into a studio or company, but is this still not working in the company?”
Diana Mulcahi, author of the book Zero Economy, gave her advice on this concern: “Diversification is the new normal of the zero-work economy. Diversified work can reduce risks and encourage us to explore new opportunities and expand Social circle, develop new skills.” In the case of a part-time job she mentioned: “In fact, I feel more secure than my 95% of my friends because I am diverse. I have 10 every year. ~20 sources of income, so if one of them disappears, I don’t have to worry.”
In this process, traditional business organizations must face this change and make adjustments in a timely manner. As Deloitte surveyed, although most business managers believe that odd jobs will continue to grow in the future, only 16% of respondents said they have established regulations and regulations to manage different types of employees. And when organizations, individuals, and governments are prepared for this, this more flexible employment trend will benefit more workers.